2019-07-18
The cultural differences issue is an often-discussed topic in the fashion industry. Many luxury brands have been criticized either by “understanding other cultures in a shallow way” or by “cultural appropriation”. In 2015 Isabel Marant faced backlash for of plagiarising the traditional costume of a Mexican community, a year later Gucci was criticized for presenting white models in Sikh-style turbans, and in 2018, D&G had to cancel its big show in Shanghai because of “being racist to Chinese” in its advertisement. More interesting, the limited editions launched by western luxury brands for each Chinese New Year, have received many Chinese’s complains about how limited knowledge these brands have about celebration’s symbols and traditions.
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